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《基于精準(zhǔn)營(yíng)銷(xiāo)的企業(yè)微博營(yíng)銷(xiāo)策略分析》由會(huì)員上傳分享，免費(fèi)在線(xiàn)閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、目錄目錄第1章緒論..............................................................................................................11.1研究背景.................................................................................................11.2研究?jī)?nèi)容.....................................................
2、............................................31.3研究意義.................................................................................................41.3.1理論意義.......................................................................................41.3.2實(shí)踐意義.............................
3、..........................................................41.3研究方法.................................................................................................51.4本文的創(chuàng)新點(diǎn).........................................................................................6第2章國(guó)內(nèi)外研究綜述............
4、..............................................................................72.1精準(zhǔn)營(yíng)銷(xiāo)..................................................................................................72.1.1精準(zhǔn)營(yíng)銷(xiāo)的涵義...........................................................................72.1.2精準(zhǔn)營(yíng)銷(xiāo)的實(shí)現(xiàn)
5、工具...................................................................92.2微博營(yíng)銷(xiāo)...............................................................................................122.2.1微博營(yíng)銷(xiāo)的涵義和特征.............................................................122.2.2微博營(yíng)銷(xiāo)的策略和方法..................
6、...........................................132.3小結(jié).......................................................................................................15第3章微博營(yíng)銷(xiāo)的現(xiàn)狀及問(wèn)題表現(xiàn)..................................................................173.1微博營(yíng)銷(xiāo)的問(wèn)題及誤區(qū)..................................
7、......................................173.1.1單向傳播，本質(zhì)與傳統(tǒng)營(yíng)銷(xiāo)思想無(wú)異......................................173.1.2盲目求“粉”，追求廣告到達(dá)率，忽視購(gòu)買(mǎi)轉(zhuǎn)化率..................173.1.3追求短期營(yíng)業(yè)額，忽視口碑與長(zhǎng)遠(yuǎn)發(fā)展.................................183.2精準(zhǔn)營(yíng)銷(xiāo)在微博平臺(tái)上的優(yōu)勢(shì)...........................................................183.2
8、.1營(yíng)銷(xiāo)的
