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1、Abstract碩士論文Astllerestructureandrefo珊takeplaceinChinese’I'elecommunicationindustry，mreeGiantsoftelecommunicationindustry，namelyChinaMobile，ChinaUnicomandChinaTelecom，eme唱eandfo唱eafull—servicecompetition．Withaflercecompetition，M—zone，aproductbrandofChinaMobileta喀etingtheyouth
2、generationhastof．a(chǎn)cethet11reats矗omU．PowerofChimUnicomandXueZiEofC11ina1、elecom．UnderthiscircumstaJlce，itisindispensabletoimproVethebrandmarketingstrategyofM—zonesoastoplayitsbraIld’scompetitiVeadVaIltageintofulluseaIldprotectitsmarketshare．Thisanicleintroduce廿lebmdmarketings
3、仃ategyofTaizhouM—zone，whichta瑪etingu11iVersitystudemsin1’aizhou．SuchstudyprocessesonthebasisofTelecomenViromentandta娼etmarket’scharacteristicsandmainlya11alysethisbrandIsdeVelopingenVironment，brandcond“ion，brandissuesands01utionstosolvesuchissues．Bydoing廿1is，thisarticlewillh
4、elp堿zhouM-zoneachievecoⅡ1petitiveadv孤tagesa11daccomplishaSustainabledeVelopmem．Firstly，M·zone，thebrandofChinaMobileisstudied．Thebrand’sStatusquoisanalyzedt11roughf．romth汜eaSpectsofbrandproduce，ta唱etmarketandbrandposition，a11ditsmarketingst豫tegiesareexploredthroughchannelinte
5、gration，advenising，exp面encemad(etingandpmmotion．Secondly，thisarticlestumesM—zonebrandenViroIⅡnembyutilizetheSWOTmethodandPorter’sFiveForceModelwit王laresultofitsm面orcompetitorsandt11reats．Then，basedontheresultsofpriorsteps，thearticleworl(sonthebraIIldenvironmentofTai之houM．zor
6、lef而mintemalandextemalperspectiVes．Strategiesonproductsetareputfom硼rdbystudyingf．eaturesofitsta培etmarket．uniVersit)rstudentsandsegmentmarket．And訪theend，t11earticlepointsoutthedeficitsinbrandmarketingofTaizhouM—zoneando虢rsimprovingstrategiestosolvetheseDroblems．Keyword：M—zone
7、，brandmarketing，braJldpositioll，targetmarketII碩士論文泰州高校區(qū)“動感地帶”品牌營銷策略目錄摘要???????????????????????????????????。IAbstract??????????????????????????????．．?????II1緒論?????????????????????????????????????l1．1選題背景與問題提出???????????????????????．11．1．1我國通信業(yè)概況分析?????????????????????l1．1．2泰
8、州動感地帶概況分析????????????????????21．1．3問題提出??????????????????????????21．2研究目的與意
