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1、密級(jí)：學(xué)校代碼：10075分類號(hào)：學(xué)號(hào)：2005050301030文學(xué)碩士學(xué)位論文中國(guó)報(bào)業(yè)全媒體轉(zhuǎn)型研究——以石家莊報(bào)業(yè)為例學(xué)位申請(qǐng)人：劉華娜指導(dǎo)教師：曹茹學(xué)位類別：文學(xué)碩士學(xué)科專業(yè)：新聞學(xué)授予單位：河北大學(xué)答辯日期：二○一三年五月ClassifiedIndex:CODE:10075U.D.C:NO:2005050301030ADissertationfortheDegreeofM.ArtsConvergentMediaTransitionofChina’sNewspaperAsanexampleofShijiazhuangDailyMediaGroupCandida
2、te:LiuHuanaSupervisor:Prof.CaoRuAcademicDegreeAppliedfor:MasterofArtsSpecialty:JournalismUniversity:HebeiUniversityDateofOralExamination:May,2013摘要摘要以網(wǎng)絡(luò)媒體和移動(dòng)媒體為代表的新興媒體的崛起，改變了媒體競(jìng)爭(zhēng)的基本格局。不僅推動(dòng)了報(bào)業(yè)集團(tuán)的業(yè)務(wù)變革，也促進(jìn)了報(bào)業(yè)集團(tuán)的全媒體轉(zhuǎn)型。本文結(jié)合石家莊報(bào)業(yè)傳媒集團(tuán)長(zhǎng)達(dá)5年的多媒體轉(zhuǎn)型實(shí)踐，闡述由媒介融合衍生而來(lái)的“全媒體”內(nèi)涵與特點(diǎn)，分析報(bào)業(yè)全媒體轉(zhuǎn)型的背景及發(fā)展趨勢(shì)，以石家莊報(bào)業(yè)
3、傳媒集團(tuán)為參照，梳理其在全媒體轉(zhuǎn)型方面的探索與現(xiàn)狀，探討中國(guó)報(bào)業(yè)全媒體轉(zhuǎn)型的現(xiàn)實(shí)和挑戰(zhàn)，同時(shí)借鑒國(guó)外報(bào)業(yè)成功的轉(zhuǎn)型模式，從中國(guó)報(bào)業(yè)全媒體轉(zhuǎn)型的選擇，轉(zhuǎn)型的速度，全媒體報(bào)業(yè)的讀者服務(wù)、發(fā)行方式、商業(yè)模式建立等方面展望了中國(guó)報(bào)業(yè)全媒體轉(zhuǎn)型的未來(lái)模式。最后本文創(chuàng)新地提出了未來(lái)報(bào)業(yè)的發(fā)展方向：數(shù)字信息服務(wù)公司。關(guān)鍵詞報(bào)業(yè)媒介融合全媒體轉(zhuǎn)型IAbstractAbstractTheriseofnewmediarepresentedbywebandmobile,haschangedthebasicpatternofmediacompetition.Thischangenotonly
4、promotedtheevolutionofnewspapergroups’business,butalsoacceleratedthetransformationofbeingall-media.ThispaperbasedonthepracticeofShijiazhuangnewspapergroups’foralongtimeof5years.Itdescribedtheintegrationandfeaturesof“allmedia”,whichderivedfrommediaconvergence.UsingShijiazhuangnewspapergr
5、oupsandforeignpress’successfultransformationpatterasreferencebackground,theresearchcombinedtheaspectsofthepaceandpresentofthetransformationtoal-media,toexplorethepracticalproblemChinapressarefacingduringthetransformation.Thestudyalsoproposedthepathsforthetransformationonall-mediaincludi
6、ngthechoseofChinaPress,thespeedofthetransformation,thecustomerservice,thescriptingpatternandthebusinessmodeletc.AtlastthewayoftheChinaPressinthefuturewasfirstlymentionedbythispaperasTheDigitalInformationServiceCorporation.KeywordsNewspaperGroupMediaConvergenceAll-mediaTransformationII目錄
7、目錄第1章緒論·························································································································11.1研究源起及意義········································································································11.1.1研究源起·························
