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1、2007年4月七星摩根廣場Preparedfor:AgendaBeijingOverviewMacroEconomicConditionsPolicyChangesBeijingResidentialMarket北京高檔租賃項(xiàng)目項(xiàng)目概況產(chǎn)品SWOT分析產(chǎn)品定位目標(biāo)客戶定位銷售推廣策略11.媒體推廣策略BeijingSECTION1:BeijingOverviewTotalLandArea16,410.54sqkm/6,336sqmilesBeijingCityAdministrativeDistricts8InnerCityDistricts1,368sqkm/528sqm
2、ilesDongChengXiChengChongWenXuanWuChaoYangHaiDianFengTaiShiJingShan8DistrictsFurtherAfieldMenTouGouFangShanTongZhouShunYiChangPingDaXingPingGuHuaiRou2CountiesYanQingMiYunPingGuHuaiRouChangPingMenTouGouFangShanDaXingTongZhouMiYunCountyYanQingCountyInnerCityDistrictsShunYiZhongGuanCunHighTec
3、hZoneOlympicsCentreFinancialStreetCBDHaiDian,ShunYi,TongZhou,YiZhuangandShiJingShanDevelopmentZonesHaidianShunyiTongzhouYizhuangShijingshanBeijingCityUrbanPlanningMultiple(Specialized)CentresBeijingCityUrbanPlanning(2004-2020)North-southintersectingatTianAnMenSquare2AxisEast-westalongChang
4、’AnAve2DevelopmentBeltsEasternDevelopmentBelt(TongZhou,ShunYi,YiZhuang,HuaiRou,MiYunandPingGu)WesternDevelopmentBelt(DaXing,FangShan,ChangPing,YanQingandMenTouGou)Multiple(Specialized)CentresYanqingChangpingShaheMentougouYangfangFangshanDaxingHuairouMiyunShunyiPingguTongzhouYongleYizhuangE
5、xistingandFutureSubwayLinesataGlanceLineLength(km)Line131Line223CityRail41BatongLine19Line527.5Olympicsub-line5.9Line10(PhI)24.6AirportExpressRail27.3Line428.6Line10(PhII)6Line917.3YizhuangSub-line24.5BeijingCitySubwaySystemAtQ12007:345Line1runseastwestalongChang’AnAvenueCityRailconnectsWa
6、ngJin,AsianGamesVillage,HaiDianandXiChengdistrictLine2,loopline.BatongLine,fromtheeastendofLine1toTongzhou.2Line10connectsZhongGuanCun,LufthansaandCBDOlympicssub-lineconnectstoLine10Olympics2008:23454newlines–5,8,10andAirportExpressRailBeijingCitySubwaySystemLine5runsnorth-southbetweenNort
7、h5thRingRdandSouth3rdRingRdAirportExpressRailinterchangesatDongZhiMen(Line2)Beijing-TianjinHighSpeedRailwayAfter2008:2345BeijingCitySubwaySystemLine10(PhaseII)Line4connectsZhongGuanCun,XichengandFengtaiDistrict.Line9connectsLine4andthesouthwestareaYizhuangsub-
