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1、XX皆浣畢業(yè)論丈論文題目:我國(guó)企業(yè)國(guó)際綠色營(yíng)銷策略研究系別:班級(jí):姓名學(xué)號(hào):指導(dǎo)教師:2012年6月我國(guó)企業(yè)國(guó)際綠色營(yíng)銷策略研究摘要20世紀(jì)90年代以來，風(fēng)糜全球的綠色革命為企業(yè)帶來了勃勃生機(jī)。樹立綠色營(yíng)銷觀念,開發(fā)綠色產(chǎn)品，開拓綠色市場(chǎng)，已成為21世紀(jì)企業(yè)營(yíng)銷發(fā)展的新趨勢(shì)，這給我國(guó)的企業(yè)創(chuàng)造了新的機(jī)遇，同吋也帶來了挑戰(zhàn)。中國(guó)的社會(huì)經(jīng)濟(jì)特征和資源環(huán)境約束表明，如果不加快實(shí)施企業(yè)綠色營(yíng)銷戰(zhàn)略，經(jīng)濟(jì)增長(zhǎng)就難以維持,也難以為后代創(chuàng)造可持續(xù)發(fā)展的條件。而綠色營(yíng)銷是市場(chǎng)營(yíng)銷出現(xiàn)以來最具生命力、最具市場(chǎng)潛力的營(yíng)銷方法。國(guó)際綠色營(yíng)銷是在全球綠色消費(fèi)的驅(qū)動(dòng)下產(chǎn)
2、生的，是21世紀(jì)的經(jīng)營(yíng)理念。綠色璉壘的主耍農(nóng)現(xiàn)形式有綠色關(guān)稅制度、市場(chǎng)準(zhǔn)入制度、綠色技術(shù)標(biāo)準(zhǔn)制度、綠色環(huán)境標(biāo)志制度等，它是一種全新的非關(guān)稅璉壘。綠色舉壘一經(jīng)提出，就受到廣泛關(guān)注，近三年來，屮國(guó)因綠色貿(mào)易壁壘而受阻的出口商品價(jià)值達(dá)200多億美元?！熬G色壁壘”以其技術(shù)高，靈活多變的特點(diǎn)對(duì)中國(guó)企業(yè)參與世界競(jìng)爭(zhēng)造成壓力的同吋，也使“實(shí)施國(guó)際綠色營(yíng)銷，突破綠色率壘”成為中國(guó)企業(yè)國(guó)際化的必然選擇。關(guān)鍵詞：綠色營(yíng)銷機(jī)遇和挑戰(zhàn)對(duì)策Researchoninternationalgreenmarketingstrategyaboutenterprisesofchi
3、naAbstractSincethe1990s,thehamburgeristhegreenrevolutionforenterprisevitality,oEstablishtheconceptofgreenmarketing,developmentofgreenproducts,pioneeringthegreenmarket,hasbecomethenewtrendofcorporatemarketingdevelopmentinthe21stcentury,China!senterprisestocreatenewopportuniti
4、es,italsobringschallenges.Chinafssocio-economiccharacteristicsandresourceandenvironmentalconstraintsthat,ifnotacceleratetheimplementationofcorporategreenmarketingstrategy,economicgrowthwouldbedifficulttomaintain,itisdifficulttocreateconditionsforsustainabledevelopmentforfutu
5、regenerations□Greenmarketingisamarketingsincetheemergenceofthemostvigorous,themostmarketpotentialmarketingmethods.Internationalgreenmarketingintheglobalgreenconsumerdrivenbusinessphilosophyforthe21stcentury?Ofthemainmanifestationsofthegreenbarriersgreentariffsystem,themarket
6、accesssystem,thestandardsystemofgreentechnology,greenenvironmentallabelingsystem,itisanewnon-tariffbarriers.Greenbarriers,itattractedwidespreadattention,thelastthreeyears,Chinesegreentradebarriershamperedtheexportcommoditiesvaluedatmorethan200billionU.S.dollars."Greenbarrier
7、s11withitshightechnology,flexiblefeaturesofChineseenterprisesintheglobalcompetitiontocreatepressureatthesametime,theimplementationofinternationalgreenmarketingbreakthroughgreenbarriers"becometheinevitablechoiceoftheinternationalizationofChineseenterprises.Keyword:greenmarket
8、ingopportunitiesandchallenges;countermeasure目錄1引言11」研究背景及意義11.2研究思路和主要內(nèi)容12國(guó)
