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1、摘要我國(guó)跨境電子商務(wù)行業(yè)近年來(lái)發(fā)展迅猛，論文通過(guò)總結(jié)現(xiàn)有跨境電商各種模式的特點(diǎn)，并通過(guò)自制調(diào)查問(wèn)卷的方式了解現(xiàn)有消費(fèi)者對(duì)跨境電商的消費(fèi)狀況、需求、滿意度、期望等，分析我國(guó)跨境電商行業(yè)在繁榮的現(xiàn)狀下存在的諸多問(wèn)題，比如行業(yè)面臨政策未來(lái)方向不確定、與現(xiàn)有法律法規(guī)相矛盾、消費(fèi)者權(quán)益問(wèn)題難以保障以及跨境電商人才極度缺乏等諸多問(wèn)題。論文在此基礎(chǔ)上分析并提出我國(guó)未來(lái)跨境電商發(fā)展的方向，在國(guó)家層面，需要進(jìn)行政策、法律法規(guī)的完善。在企業(yè)層面，需要加強(qiáng)對(duì)供應(yīng)鏈的控制力，以增強(qiáng)在國(guó)內(nèi)外市場(chǎng)的競(jìng)爭(zhēng)力；加大對(duì)消費(fèi)者需求的研究，在逐漸細(xì)分的市場(chǎng)上找準(zhǔn)企業(yè)定位
2、；同時(shí)全社會(huì)需關(guān)注人才培養(yǎng)為跨境電商行業(yè)的長(zhǎng)期發(fā)展做好充分的人才儲(chǔ)備。關(guān)鍵詞：跨境電商，模式，供應(yīng)鏈，消費(fèi)者5萬(wàn)方數(shù)據(jù)AbstractThecross-borderelectroniccommerce(“e-commerce”)ofChinahasbeendevelopingbyleapsandboundsinrecentyears.ThisarticleanalyzesthevariousproblemscurrentlyexistedinChina’scross-bordere-commercesector,bysummariz
3、ingthefeaturesofexistingpatternsforcross-bordere-commerce,andbylearningconsumers’consumptionsituation,demand,degreeofsatisfaction,expectation,etc.,throughdispatchingself-designedquestionnaire.Thisproblemsareincludeuncertaintyofthefuturepolicies,contradictionbetweenthes
4、ectorandexistinglaws,difficultyinsafeguardingconsumer’srightsandinterests,andextremeshortageoftalentsinthisarea.Basedontheabove-mentionedbackground,thisarticlefurtheranalyzesthefuturedevelopmenttrendofChina’scross-bordere-commerce.Tosumup,furtherimprovedpolicy-andlegis
5、lation-makingisnecessaryonthegovernmentallevel;ontheenterpriselevel,controlonthesupplychainneedstobestrengthenedtoincreasethecompetitivenessofChina’scross-bordere-commerceinbothforeignanddomesticmarkets.Meanwhile,itissuggestedtoincreaseresearchontheconsumers’demandsoas
6、tofindouttherightorientationofcompanyingradualsegmentedmarkets.Itisalsoproposedtopaymoreattentiononthepersonneltraining,foranadequatepreparationoftalentreserveforalong-rundevelopmentofChina’scross-bordere-commerce.KeyWords:Cross-bordere-commerce,Pattern,Supplychain,Con
7、sumer6萬(wàn)方數(shù)據(jù)目錄第1章緒論..............................................11.1研究背景...................................................21.2研究目的及意義.............................................21.2.1研究目的.......................................................21.2.2研究意義................
8、.......................................21.3論文主要研究工作...........................................31.3.1論文的章節(jié)及框架.........
