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1、真功夫品牌狂奔之道（KungFubrandrunningtheroad）ThisarticleiscontributedbyjsqscDOCdocumentsmayexperiencepoorbrowsingontheWAPside.ItisrecommendedthatyoufirstselectTXT,ordownloadthesourcefiletothelocalview."KungFu"brandrunningway--theglobalChineseKungFufast-foodchainplanningfirstbrandonthelocalChinesefastf
2、ood;300directlyoperatedstoresscale;rateofexpansionof3daystoopenastore;300millionyuaninvestmentcapitalpower;2009headwindhurricane,continuetoexpandthe150newoutlets;......IfChinacateringindustryisavastgrassland,soreallyKungFuisinthevastworldofrunningabrand"horse".Inthepastmorethan10years,fromano
3、rdinaryrestauranttotoday'sChinesefastfoodbrand,KungFuhasbecomealocalfastfoodChinese,typicalcaseChinesebrandleapthefoodandbeverageindustry,alongwiththecontinuousdevelopmentofKungFubrand,"KungFu"phenomenonhasattractedwidespreadconcernintheindustry.YeMaozhongmarketingplanningagenciesasZhengongfu
4、long-termcooperationmechanism,towitnessandwitnessedhowKungfufromatraditionalrestaurantnowtobecomethefirstbrandofChinesefastfoodtransformationandleapintheprocess;so,kungfuishowtorealizethetransformationandleapofthebrand?Confusion,doubleseedsluggishexpansionmaybealotofpeopledonotknow,todayChina
5、gallopcateringmarket"Kungfu"Morethan10yearsago,infact,iscalleda"doubleseed"restaurantchain.In1997thefirst"doubleseed"wasborninDongguanin1999;doubleseedhasbeendevelopedquickly,sothedoubleseeddecidedtogetoutofDongguan,hasopenedGuangzhouShenzhenmarket.However,problemshaveemerged:twoseedsinGuangz
6、hou,theShenzhenmarketencounteredgreatresistance,thespecificperformanceisnothighinsinglestoreprofitability,marketexpansionspeedisveryslow,itformedagreatcontrastwiththedoubleseeddevelopmentspeedinDongguan,suchaproblem,letdoubleseedmanagementteamfeltalotofconfusion.Thesameproduct,thesamethemanag
7、ementofthemoreexpensiverent,thegreatertheflowofpeople,doubleseedhowtoGuangzhounotShenzhen?Opennewstores"slow",singlestoreprofitabilityislow,inthepastmorethanthecrowdintothestorebutthenumberofsmall,singleturnoverhasbeenstuckFirst,mostofthemund
