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1、·CatalogChapter1Introduction·································································································1
1.1Backgroundandsignificanceofthetopics·························································1
1.2Areviewofresearchathomeandabroad·····
2、······················································2
1.2.1Presentsituationandtrendofstudyabroad·················································2
1.2.2Presentsituationandtrendofdomesticresearch·········································3
1.3Researchmentalityandres
3、earchcontent····························································4
1.3.1Researchmentality······················································································4
1.3.2Researchcontent·····························································
4、·····························4
1.3.3Researchmethods························································································4
Chapter2Relevanttheoriesofmarketingchannels·················································6
2.1Marketingchannel···········
5、·················································································6
2.1.1Connotationofmarketingchannels·····························································6
2.1.2Functionofmarketingchannels····················································
6、··············6
2.2Managementtheoryofmarketingchannels·······················································7
2.2.1Connotationofmanagementtheoryofmarketingchannels························7
2.2.2Managementstructureofmarketingchannels································
7、·············7
2.3Designofmarketingchannels············································································10
2.3.1Connotationofdesignofmarketingchannels·············································10
2.3.2Factorofdesignofmarketingchannels··············
8、··········································10
2.4Developmenttrendofmarketingchannels·························································11
2.
