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1、上汽集團SWOT分析報告專業(yè)：上海對外貿(mào)易學院國際營銷學生：倪帆張宙李明柯楊青雷晨楊文偉宗鵬飛解丞彬朱昊吳曉焱二ＯＯ六年四月目錄第1編公司簡介................................................31.1公司成立發(fā)展........................................................31.2主要經(jīng)營業(yè)務(wù)........................................................31.3產(chǎn)品圖表展示...........................
2、.............................31.4上汽集團資質(zhì)........................................................3第2編內(nèi)部優(yōu)勢..................................................42．1生產(chǎn)多元發(fā)展........................................................42．2研發(fā)體系建設(shè)........................................................42．
3、3營銷渠道建設(shè)........................................................42．4全新經(jīng)營思路........................................................42．5人才培養(yǎng)儲備........................................................5第3編內(nèi)部劣勢...................................................63．1缺乏自主開發(fā)........................
4、................................63．2缺乏整車生產(chǎn)........................................................63．3缺乏技術(shù)體系........................................................63．4缺乏自主品牌........................................................63．5科技投入上足................................................
5、........63．6組織協(xié)調(diào)性差........................................................63．7財務(wù)指標走弱........................................................6第4編外部機遇...................................................74．1產(chǎn)業(yè)高速增長........................................................74．2法律規(guī)范出臺.............
6、...........................................74．3巨頭投資合作........................................................74．4產(chǎn)品結(jié)構(gòu)調(diào)整........................................................74．5產(chǎn)業(yè)重組整合........................................................7第5編外部威脅.......................................
7、...........85．1國外對手搶攤........................................................85．2研發(fā)能力偏弱........................................................85．3競爭形勢激烈........................................................85．4行政壟斷殘存.....................................................
