飲品,營銷計(jì)劃

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1、為了適應(yīng)公司新戰(zhàn)略的發(fā)展，保障停車場安保新項(xiàng)目的正常、順利開展，特制定安保從業(yè)人員的業(yè)務(wù)技能及個(gè)人素質(zhì)的培訓(xùn)計(jì)劃飲品,營銷計(jì)劃　　XX年04月　　營　　銷　　案　　例　　分　　析　　論　　文　　題目：河師大商業(yè)街“敬茶”飲品店的策劃書　　目錄······························································2　　一、前言···························································3目的-通過該培訓(xùn)員工可對保安行業(yè)有初步了解，并感受

2、到安保行業(yè)的發(fā)展的巨大潛力，可提升其的專業(yè)水平，并確保其在這個(gè)行業(yè)的安全感。為了適應(yīng)公司新戰(zhàn)略的發(fā)展，保障停車場安保新項(xiàng)目的正常、順利開展，特制定安保從業(yè)人員的業(yè)務(wù)技能及個(gè)人素質(zhì)的培訓(xùn)計(jì)劃　　二、關(guān)鍵詞·························································3三、宏觀環(huán)境分析·····················································3　　四、微觀環(huán)境分析············································

3、········4　　五、產(chǎn)品分析　　六、市場分析························································4　?、拍繕?biāo)市場分析······················································4　　⑵市場需求分析······················································4目的-通過該培訓(xùn)員工可對保安行業(yè)有初步了解，并感受到安保行業(yè)的發(fā)展的巨大潛力，可提升其的專業(yè)水平，并確保其在這個(gè)行業(yè)的安全感。為了

4、適應(yīng)公司新戰(zhàn)略的發(fā)展，保障停車場安保新項(xiàng)目的正常、順利開展，特制定安保從業(yè)人員的業(yè)務(wù)技能及個(gè)人素質(zhì)的培訓(xùn)計(jì)劃　　⑶競爭狀況分析······················································5　　七、STP分析························································5　?、攀袌黾?xì)分·············································5　　⑵目標(biāo)市場·······························

5、·················5　?、鞘袌龆ㄎ弧ぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁ?　　八、SWOT分析························································6目的-通過該培訓(xùn)員工可對保安行業(yè)有初步了解，并感受到安保行業(yè)的發(fā)展的巨大潛力，可提升其的專業(yè)水平，并確保其在這個(gè)行業(yè)的安全感。為了適應(yīng)公司新戰(zhàn)略的發(fā)展，保障停車場安保新項(xiàng)目的正常、順利開展，特制定安保從業(yè)人員的業(yè)務(wù)技能及個(gè)人素質(zhì)的培訓(xùn)計(jì)劃　　⑴優(yōu)勢············

6、·············································6　　⑵劣勢·························································6　?、菣C(jī)會(huì)·························································6　?、韧{·························································7　　九、4Ps分析·······························

7、························7目的-通過該培訓(xùn)員工可對保安行業(yè)有初步了解，并感受到安保行業(yè)的發(fā)展的巨大潛力，可提升其的專業(yè)水平，并確保其在這個(gè)行業(yè)的安全感。為了適應(yīng)公司新戰(zhàn)略的發(fā)展，保障停車場安保新項(xiàng)目的正常、順利開展，特制定安保從業(yè)人員的業(yè)務(wù)技能及個(gè)人素質(zhì)的培訓(xùn)計(jì)劃　?、女a(chǎn)品···················································7　　⑵價(jià)格(Price)····················································7　?、欠咒N····

8、·················································8　?、却黉N(Promotion)·········