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1、⑧萬方數(shù)據(jù)碩士學(xué)位論文MASTER’STHESISAbstractInrecentyears，networkgroupbuyinghasgraduallyenteredpeople’SdailylifeinChina,andwiththetransactionscaleandtheuserscaleisincreasingyearbyyear，networkgroupbuyingindustryisrapidlydeveloping，however,thisrapiddevelopmentdoesnotmakenetworkgroupbuyingindustrygeth
2、ugeprofit,infact,onthewhole，atpresentourcountry’Snetworkgroupbuyingindustryisnotprofitable．Manyreasonsforthisphenomenon,oneimportantreasonis，Chinesenetworkgroupbuyingcompmy———groupbuyingwebsite，hasyettofindsuitableprofitmodelfortheirown．Asisknowntoall，profitmodelwhichissuitablefortheirow
3、nisveryimportantforanyenterprise，groupbuyingwebsiteisnoexception．Therefore，takingadvantageoftheexcellentsituationofnetworkgroupbuyingindustry'svigorousdevelopment,tofindascientific，reasonableandsustainableprofitmodelforgroupbuyingwebsitetoobtainprofit,SOastorealizetheoverallnetworkgroupb
4、uyingindustry’Sprofit,iscurrentlyChinesegroupbuyingwebsite’Simportantproblemtopayurgentattentiontoandsolve．ThispaperintroducesthesituationofgroupbuyingwebsiteinChinaonthewholeisnotprofitable，basedonthisasresearchbackground，expoundstheresearchgoalofselectinganddevelopingsuitableprofitmode
5、lforChinesegroupbuyingwebsite，andthensummarizedthedomesticandforeignscholarsontheresearchstatusofthegroupbuyingwebsiteprofitpattern,andcombstherelatedtheoryofgroupbuyingwebsiteandprofitmodel．Onthisbasis，theauthorputsforwardtheoptimizationmethodofgroupbuyingwebsiteprofitpatterninourcountr
6、y，whichisbasedonaquestionnairesurvey,firstlyusingthebodafunctiontoevaluatetheexistingeightkindsofprofitmodelofChinesegroupbuyingwebsite，thenaccordingtotheevaluationresults，usingtheBostonmatrixtodividetheeightkindsofprofitmodelofgroupbuyingwebsiteintofourdifferenttypes，andthenfromavariety
7、ofangles，putsforwardtargetedstrategyofselectinganddevelopingprofitmodelforthegroupbuyingwebsite．Inthisoptimizationmethod，theclassificationandevaluationofprofitmodelisthemeans，theselectionanddevelopmentofprofitmodelistheobjective．Afterthat,taketheMeituanwebsiteasanexample，
