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《基于價(jià)值鏈整合提升pc制造企業(yè)競爭優(yōu)勢(shì)分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、構(gòu)企業(yè)價(jià)值鏈以及與產(chǎn)業(yè)價(jià)值鏈上的其他企業(yè)結(jié)成戰(zhàn)略聯(lián)盟：途徑有：增加獨(dú)特性來源、創(chuàng)造獨(dú)特性、重構(gòu)企業(yè)價(jià)值鏈、在明確定位、價(jià)值鏈?zhǔn)湛s以及價(jià)值鏈水平整合；具體對(duì)策則包括養(yǎng)自身核心優(yōu)勢(shì)，二是優(yōu)化自身價(jià)值鏈，三是推進(jìn)上下游價(jià)值構(gòu)企業(yè)價(jià)值鏈，五是加強(qiáng)產(chǎn)品創(chuàng)新和工藝創(chuàng)新，六是做好與價(jià)支持工作。第五部分則是以聯(lián)想集團(tuán)和戴爾公司為例，檢驗(yàn)本國PC制造企業(yè)競爭優(yōu)勢(shì)對(duì)策，從而使論文更貼近實(shí)際，更具有結(jié)論部分，回顧總結(jié)全文的主要觀點(diǎn)，并對(duì)論文的進(jìn)一步研究合PC制造企業(yè)競爭優(yōu)勢(shì)2Abstract．WiththesteadyandrapiddevelopmentofCh
2、ina'seconomyandpeople’Srisingincomelevels，China’SPCmanufacturingindustrydevelopsfast,whichhasmaderemarkableachievements，andgraduallydevelopedintotheleadingindustryofChina'selectronicinformationindustrysector．However,China'sPCmanufacturingenterprisesmainlyengagedintheproduct
3、ionandmanufactureofPCparts，andgenerallydonotgraspthecoretechnology,althoughPCoutsourcingpolicyofmanufacturersinEuropeandAmericaandotherdevelopedcountriescangetsometechnicalsupporttoengageinrelativelyhighqualityofmanufacturingactivitiesbyparticipatingininternationaldivisiono
4、fenterprises，butatthesametime，theindependenceofourcountry’SPCindustryhasbeenweakened,losetheirautonomyintheCOXtechnology,andthencontrolledbyothers．meanwhile，becauseoftheindustrylong-termpricewar,ChinesePCmanufacturingindustry’Sprofitmarginsdeclinetolowerandlower,long-termpr
5、icewarsandlowprofitmarginsmakethePCnolongersurroundedbyahaloofhigh-techmanufacturingsector，andforcedmanycompanieswithdrawfromthePCindustry,thentherestofthePCmanufacturingindustryisalsoundertremendouscompetitivepressure．Inthisbackground,moreandmorepeoplestarttotbjnkaboutthed
6、evelopingprospectsofChinesePCindustry．Inviewofthis，thepaperselectedPCmanufacturersastheresearchobject，combined謝thvaluechainintegrationandcompetitiveadvantagetheories，specificallyanalysestlle二valuechainstructureofPCmanufacturers，thefactors，thataffectPCmanufacturers’competiti
7、veadvantages，andtheeffectofPCmanufacturers’valuechainintegrationtoenhancethePCmanufacturers’competitiveadvantages．Alsointhebasisofwhich,thisthesiswillproposespecificwaysandmeasures，competitiveadvantageofmanufacturingenterprisestoenhancePC，andfinallyenhancethepaper'spractica
8、lconductionrolebyLenovo’SandDell’Scaseanalysis．Thisarticleisdividedintosixparts，th
