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1、目錄第一章緒論.............................................................................................................................................................51.1研究背景.....................................................................................................
2、...............................................51.2研究意義....................................................................................................................................................61.3研究方法和研究內(nèi)容.........................................................
3、.......................................................................61.4文獻綜述....................................................................................................................................................81.4.1概念界定....................................
4、.....................................................................................................81.4.2理論概述.........................................................................................................................................8第二章常見網(wǎng)絡(luò)營銷平臺和營銷模式簡介......
5、.................................................................................................102.1常見的網(wǎng)絡(luò)營銷平臺介紹......................................................................................................................102.2網(wǎng)絡(luò)營銷模式介紹.............................
6、......................................................................................................112.2.1網(wǎng)絡(luò)廣告.......................................................................................................................................122.2.2新聞營銷..............
7、.........................................................................................................................122.2.3軟文營銷.......................................................................................................................................122.2.
8、4論壇營銷....................................................................................
