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1、目錄1.引言............................................................................................................................11.1研究背景及其意義.........................................................................................11.1.1研究背景............
2、...................................................................................11.1.2研究意義...............................................................................................21.2國(guó)內(nèi)外研究現(xiàn)狀......................................................
3、........................................21.2.1移動(dòng)新聞客戶(hù)端的研究.......................................................................21.2.2新聞推送研究.......................................................................................41.3研究思路、內(nèi)容及方法.............
4、....................................................................61.3.1研究方法...............................................................................................61.3.2研究創(chuàng)新點(diǎn)和不足..................................................................
5、.............72.移動(dòng)新聞客戶(hù)端新聞推送相關(guān)概述........................................................................82.1移動(dòng)新聞客戶(hù)端概念及形態(tài)..........................................................................82.1.1移動(dòng)新聞客戶(hù)端的定義............................................
6、...........................82.1.2移動(dòng)新聞客戶(hù)端的形態(tài).......................................................................82.2新聞推送發(fā)展歷程及功能分析......................................................................92.2.1新聞推送的定義.......................................
7、............................................92.2.2新聞推送發(fā)展歷程.............................................................................102.2.3新聞推送功能.....................................................................................112.3移動(dòng)新聞客戶(hù)端新聞推送發(fā)展現(xiàn)狀
8、分析....................................................122.3.1網(wǎng)絡(luò)推送平臺(tái)的轉(zhuǎn)變.........................................................................122.3.2傳播模式從廣泛覆蓋轉(zhuǎn)變?yōu)閭€(gè)性服務(wù).............................................132.3.3新聞推送的強(qiáng)制性與受眾
