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1、目錄1.緒論.............................................................................................................................11.1選題背景和意義................................................................................................11.2研究思路與研究方法...........................
2、.............................................................12.營(yíng)銷渠道基本理論概述.............................................................................................32.1營(yíng)銷渠道理論....................................................................................................3
3、2.2營(yíng)銷渠道的結(jié)構(gòu)形式........................................................................................42.2.1渠道類型..................................................................................................52.2.2渠道構(gòu)成的關(guān)鍵要素.......................................................
4、........................62.3國(guó)內(nèi)鋼鐵產(chǎn)品營(yíng)銷渠道的主要特點(diǎn)................................................................73.X鋼鐵公司市場(chǎng)營(yíng)銷渠道現(xiàn)狀分析..........................................................................93.1X鋼鐵公司概述....................................................................
5、.............................93.2X鋼鐵公司營(yíng)銷渠道現(xiàn)狀.................................................................................93.3X鋼鐵公司營(yíng)銷渠道生成的成因...................................................................103.4X鋼鐵公司營(yíng)銷渠道的構(gòu)成...................................................
6、........................123.4.1自營(yíng)渠道................................................................................................123.4.2中介渠道................................................................................................143.4.3線上渠道.............................
7、...................................................................153.4X鋼鐵公司產(chǎn)品目標(biāo)市場(chǎng)定位分析...............................................................153.4.1識(shí)別市場(chǎng)優(yōu)勢(shì)........................................................................................153.4.2選擇市場(chǎng)優(yōu)勢(shì)..............
8、......................................................
