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1、中州大學(xué)畢業(yè)論文淺談市場營銷管理觀念的演變及啟示學(xué)院：經(jīng)濟(jì)貿(mào)易學(xué)院專業(yè)：市場營銷學(xué)號(hào)：姓名：指導(dǎo)教師：成績：提交時(shí)間：2012年1月1日loanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofpersonsorinstitutions.Reviewfindingsandreviewcomments,accordingtotheBank'scredit中文
2、摘要市場營銷管理觀念作為企業(yè)營銷活動(dòng)的基本指導(dǎo)思想,對(duì)企業(yè)經(jīng)營成敗具有決定性意義。實(shí)踐證明,現(xiàn)代市場營銷觀念的真正貫徹和全面實(shí)施,并不是輕而易舉的。了解市場營銷管理哲學(xué)在實(shí)踐中的演變以及現(xiàn)代市場營銷觀念,全面貫徹現(xiàn)代市場營銷管理觀念,建立真正面向市場的企業(yè),對(duì)企業(yè)的生產(chǎn)經(jīng)營活動(dòng)具有重要的現(xiàn)實(shí)意義,是擺在管理者面前的一項(xiàng)重要任務(wù)。營銷觀念是企業(yè)制定經(jīng)營決策，開展市場營銷活動(dòng)的根本指導(dǎo)思想。企業(yè)的營銷觀念自產(chǎn)生至今共經(jīng)歷了生產(chǎn)觀念、產(chǎn)品觀念、推銷觀念、營銷觀念和社會(huì)營銷觀念五個(gè)階段。本文從五個(gè)方面分析了營銷觀念演變的原因，并在此基礎(chǔ)上得出營銷觀演變的啟示。摘要：市場營銷管理觀
3、念營銷觀念生產(chǎn)管念產(chǎn)品觀念推銷觀念社會(huì)營銷觀念loanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofpersonsorinstitutions.Reviewfindingsandreviewcomments,accordingtotheBank'screditAbstractMarketingmanagementconceptasthemarketin
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7、eptevolutionenlightenment.Abstract:marketingmanagementconceptmarketingconceptproductionpipereadproductconceptsocietalmarketingloanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofp
