戰(zhàn)略理論：優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)與威脅.docx

《戰(zhàn)略理論：優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)與威脅.docx》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。

1、優(yōu)勢(shì)與劣勢(shì)、機(jī)會(huì)與威脅：SWOT分析Strengthsandweaknessesareofteninternaltoyourorganization優(yōu)勢(shì)與劣勢(shì)存在于你的組織內(nèi)部.Opportunitiesandthreatsoftenrelatetoexternalfactors機(jī)會(huì)與威脅存在于組織外部?jī)?yōu)勢(shì)與劣勢(shì)、機(jī)會(huì)與威脅Effectivemanagersliveinthepresent–butconcentrateonthefuture—JamesL.Hayes優(yōu)勢(shì)StrengthAfirm'sstrengthsareitsresourcesandcapabilities資源和能

2、力thatcanbeusedasabasisfordevelopingacompetitiveadvantage公司的優(yōu)勢(shì)是公司可用于發(fā)展競(jìng)爭(zhēng)優(yōu)勢(shì)的資源和能力.Itisthesetwofactors—resourcesandcapabilitiesthatcontributetoyourstrengths是資源和能力決定你的優(yōu)勢(shì).Examplesofsuchstrengthsinclude:(1)Patents(2)Strongbrandnames(3)Goodreputationamongcustomers(4)Costadvantagesfromproprietaryknow-h

3、ow(5)Exclusiveaccesstohighgradenaturalresources(6)Favorableaccesstodistributionnetworks(7)Wecanrespondveryquicklyaswehavenoredtape,noneedforhighermanagementapproval,etc.(8)Wecangivereallygoodcustomercare,asthecurrentsmallamountofworkmeanswehaveplentyoftimetodevotetocustomers(9)Ourleadconsultant

4、hasstrongreputationwithinthemarket(10)Wecanchangedirectionquicklyifourapproachisn'tworking(11)Wehavelittleoverhead,socanoffergoodvaluetocustomers.Abilityisevaluatedon3counts:(1)Versatility:yourabilitytoadapttoaneverchangingenvironment.(1)Growth:yourabilitytomaintainacontinuinggrowth.(2)Markets:

5、yourabilitytopenetrateorcreatenewmarkets.Thestrengthofresourceshasthreedimensions:(1)Availability:yourabilitytoobtaintheresourcesneeded.(2)Quality:thequalityandup-to-datenessoftheresourcesemployed.(3)Allocation:yourabilitytodistributeresourcesbotheffectivelyandefficiently.Todeterminestrengths,a

6、nswerthefollowingquestions:(1)Whatadvantagesdoesyourcompanyhave?(2)Whatdoyoudobetterthananyoneelse?(3)Whatuniqueorlowest-costresourcesdoyouhaveaccessto?(4)Whatdopeopleinyourmarketseeasyourstrengths?(5)Whatfactorsmeanthatyou"getthesale"?Considerthisfromaninternalperspective,andfromthepointofview

7、ofyourcustomersandpeopleinyourmarket.Berealistic:It'sfartooeasytofallpreyto"notinventedheresyndrome".Inlookingatyourstrengths,thinkabouttheminrelationtoyourcompetitors-forexample,ifallyourcompetitorsprovidehighqualityproducts,then