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1、ABSTRACTMoreandmorecompaniespaymoreanentiont0brandimagc，w汕domesticeconomygrow吐l觚dimprovementofindus仃ialautomatization．Inaddition，productinspectionmarketisgrowingrapIidlywithconstnJctionofChineselawandenhancementofcons啪erri曲tconsciousness·More鋤dmorecompetitor
2、Sentertotheindus仃ya仕mctedbypotentialbcnefits．Someofthemsucceedbyri曲tofgoodbrand鋤dtechnolo西es，Some0ccupypaItofmafketsharerelyonlowcost鋤d州ce．Marketingch鋤elisunaVoidableandbecoming鋤imponall_tsourclngofcompetitiVeadVantagpfort11em·MTisa脅ous哪plierininspectionre西o
3、n．IthaSbuiItup孤excellentbrandimageandgottenabove70％marketsharein11ighendsegmentationsince伽【teredtoCtliIlainl992．Bmrecently，MTfinditSleadingpositionischaJlengedbycounterpans矗吣mJ印觚鋤dlocal，meymailllyf砬us0ntllo∞middleorlowendsegment，ⅥdlichhaVebeenignoredbyMT，all
4、dbegint0penen．a(chǎn)teMT’s缸aditional礎(chǔ)m缸。DirectsellinghasbeenmainmodeforMTbef．0re，aIldproportionofchaIlIlel0ccupyoIlly10％orsoinMTv，holetllm0V盯atpresent．nseems也attodeVelopnewmarketist11eonlychoiceforMTregardingtocircl蛐st鋤ceandsituation．Onor佗harld，matc鋤broadensourci
5、ngofprofit，ontlleotllerhaIld，tllatcanprotectt11etmditionalKgheIldmarket．OfcourSe，MTcaIlnotachieVeme90albyitsel￡becauSetIlecostmaybeexpensive．Channelreconstructionisabetter鋤dmoreeconomic甜choiceforMT．Tllepaperincludesthreeparts，firstofall，authorintroduce婦whole
6、inspection砌u泖，MT’sbackgrouIld觚dm破etingcirc啪staIlces．№atismore，aumoraIlalyzespresents訛saboutMTcha衄el，aIldpointoutthedisadv觚tage·Last，而terdescribeshowtorecon咖lctandoptimizethechannel湖uc眥foulldona11alVsisofuserneed，takingmarketingchallneltheo巧intoacco吼t．Me鋤whil
7、e，卸moralso舀vessomeSuggestionsabouthowt0inspirit，con們l，a11devaluatedistributorS，howtopreventconniCt．ne、柑terhopestofindrightcharulelsolutionforMTbaseonallalysisofcorrelativeindustry，product鋤duserS，a11dproVidesomellsemlref．erenceforindustrialequipmemmanuf．a(chǎn)Ct_u
8、rerinChina．KeyWords：ChannelReconstruction，Productlnspection，ChannelManagement，Distributor2●—1IIll業(yè)對自己品牌的日益重視，以及消費者維權(quán)意識的不斷增強，對類似產(chǎn)品的需求也越來越大，中國市場需求以每年百分之三十以上的速度在擴大。’中國近年出口貿(mào)易大幅上升，尤其是藥物、食品、紡織等行業(yè)。這些行業(yè)
