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1、萬方數(shù)據(jù)山東大學碩士學位論文CoNTENTSChineseAbstract．．??．．．?．．．．．．．．．．?．?????????．???．．??．??．．．．?????????1EnglishAbstract?．．．．????????????．．?????????????．???．?．．．???．．2Chapter1Introduction．．．???????，．．．．．?．．．．．．．??????????????．???．．?．．．．．41．1ResearchBackground??????????????????
2、????????????41．2ResearchSignificance??????????????????????????????51．2．1TheorySignificance???．．?．．???．．．．?．．?．．．．．．．．．．．．．．．．．．．??．??????．．51．2．2PracticeSignificance?????????．．．．．???．?．??．．．．．?．?．．．．?．?．?．．61．3ResearchFramework??????????．．．．．??．?．．．．．．．．．．．．．．．．．
3、．．．?．．．．??．．???．．61．4ResearchMethods．．．．．．．．?．．．．．????????．．．．．??．．．．．?．?．?．．．．?．．．．．．．．．．?．．．?．．71．4．1LiteratureResearch??．??．．．．．．．．．?．．???．．．．．?．?．．?．??????????71．4．2Questionnairesurvey??????????????????????????．．81．4．3MathematiealStatistics??????????????．????
4、???????．．81．5Innovations．．．．．．．．．．．．．。．．．．．?．．．．?．．????．?．??????????．??????．?．．．．．8Chapter2LiteratureReview???????????????????????????????82．1RelatedResearchonConsumptionEmotion??????????????????．92．1．1Concept??????????????????????????????????92．1．2Measurement?．?
5、?．．．．．．．．．?．．??????????????????????．102．2RelatedResearchonCustomerPerceivedValue???????????????．．122．2．1Concept?????????????????????????????????．122．2．2Measurement????．．．．．．．?．．．．．．．．??????????．．?????????．．132．2．3InfluencingFacts?．．．．．??????．?．．．．．????．?．??．．????
6、????．142．3RelatedResearchonCustomerSatisfaction．?．．．．．．?．．．．．．．．．．．?．．．．??．．．．．??．．．．．．152．3．1Concept??????????????????。?．?。?。。。?????????。．．。152．3．2CorrelationTheory??????．．．．．．．．．．??．?．．．．．．．．．?．．．．．．．．．．?．．．．?．．．?．．．?172．3．3Measurement?．．．．．．．．．．．．．．．．?．．．??．?．
7、．．．．．???????．．．．???．?????182．4RelatedResearchonCustomerLoyalty?．????．．．?．?．．．．．．．．．??．．．?．．?．?．．．．192．4．1Concept???????????????．．．．．??．?．????．．．????．．??．?19萬方數(shù)據(jù)山東大學碩士學位論文2．4．2InfluencingFacts????????????????????????????．212．4．3Measuremem??????????????????????????
8、????．：12Chapter3HypothesesandConceptualModel??????????????????243．1Hypotheses??????????????????????????????????．．243．1．1ConsumptionEmotionandCustomerLoyalty???
