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1、中國海洋大學(xué)碩士學(xué)位論文我國保險(xiǎn)業(yè)營銷策略研究姓名：李鳳滿申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理導(dǎo)教師：權(quán)錫鑒20070601展、培訓(xùn)各方面加大投入，以吸引各類人才的加盟，解決人才稀缺問題；保險(xiǎn)企業(yè)應(yīng)提髙行業(yè)進(jìn)入壁皇，改變“人海戰(zhàn)術(shù)”的做法，整頓營銷隊(duì)伍，走精兵強(qiáng)將之路.第八，建議有條件的公司采用“職員制”銷售模式，穩(wěn)定員工隊(duì)伍，實(shí)現(xiàn)長(zhǎng)期服務(wù)。第九，營銷中應(yīng)注重保險(xiǎn)文化的滲透，在保險(xiǎn)產(chǎn)品中注入文化因子，營銷一種生活標(biāo)準(zhǔn)、一種生活方式。讓人們知道保險(xiǎn)不僅僅是一種商品，還是未來美好生活的保障。提出的這些保險(xiǎn)營銷策略并非獨(dú)立發(fā)揮作用，在保險(xiǎn)營銷
2、實(shí)踐中，保險(xiǎn)公司應(yīng)根據(jù)自身的具體情況，綜合運(yùn)用各種策略組合來提高企業(yè)的營銷效率，增強(qiáng)企業(yè)的競(jìng)爭(zhēng)力。期望這些具有操作性的保險(xiǎn)營銷策略，對(duì)我國保險(xiǎn)業(yè)特別是中資保險(xiǎn)企業(yè)的發(fā)展有所啟迪和幫助，在一定程度上促進(jìn)我國保險(xiǎn)營銷策略的實(shí)踐，提高本土保險(xiǎn)企業(yè)的市場(chǎng)競(jìng)爭(zhēng)力，以促進(jìn)保險(xiǎn)業(yè)的健康持續(xù)發(fā)展，使保險(xiǎn)的經(jīng)濟(jì)補(bǔ)償、資金融通、社會(huì)管理等功能得到最有效發(fā)揮，為我國的經(jīng)濟(jì)建設(shè)、人民生活和社會(huì)發(fā)展發(fā)揮其更大的作用。關(guān)鍵詞：保險(xiǎn)業(yè)；HengAn人壽；營銷策略TheResearchontheMarketingStrategiesofourNationaIIns
3、uranceIndustryAbstractWiththeeconomicglobalization,particularlyafterweimplementedthepromiseofWTOcompletelyin2006,ourcountrycanceledcompletelytherestrictionofthedistrictandproductcategoryoftheinsurancetowardforeigncapitalcompanyintheinsurancemarket,thusourinsurancecompa
4、nyhavetofacetherigorouschallengeofforeigncapitalinsurancecompany.Ourinsuranceindustryhasashorthistory,isstillatthestageofentry-leveLComparewiththeinsurancemarketsofdevelopedcountries,ourinsurancemarketstillexistsmanyshortages.Theforeigncapitalinsurancecompanyusuallyhas
5、strongfundsstrength,matureproductdevelopmentmechanism,advancedmanagementexperience,andvalidtechniqueandexperienceofcontrollingrisk,etc.Undoubtedly,competitionbetweentheChineseinsurancecompaniesandtheforeigninsurancecompaniesbecomeintensive.Itbringsarigoroustopictoourin
6、surancecompany,ie,howourinsuranceenterprisestofaceavigorouscompetition,andwhatstrategiestotaketomaketheinsuranceindustrydevelopehealthilyandcontinuously?Thethesisstudiesthedevelopmentstrategiesofthenationalinsuranceindustryfromtheviewofmarketing.Becauseofthesimilaritie
7、softheinsurancecommodities,themarketingprocessofinsurancecompaniesismuchsimilar.Thus,thekeypointsthatdecidetheresultofglobalcompetitionaretheservicequalityandthemarketinglevelofinsurancecompanies-Therefore，theinsuranceenterprisesmustadapttothenewsituation,improvemarket
8、ingstrategy,andenhancethemarketinglevel.Inthefirstpart,itstatesthemeaningandthecharacteristicsofinsurancecommodityand
