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1、ResearchontheKeyaccountservicemarketingOfSZTelecomCompanyAbstract：Throughrestructuringandtheissuingof3Glicenses，thethreeoperators，ChinaMobile，ChinaTelecom，ChinaUnicomnowhavethefixednationalnetwork，mobileservicesnetwork，andtheComprehensivemanagementabilityofthewholebusiness．Atthispoint，thecompetition
2、of‘‘full-serviceproductmanagement’’，‘‘fullcoverageofalltypesofcustomer'’，and“fullrangeofmarketingservices’’betweenthethreeoperatorsisquietlyformed．ThecompetitionoffullserviceinChina’Stelecommunicationsindustryhasenteredacomprehensivecompetitionstage．Inthispaper,theauthorconductedaresearchontheKeyacc
3、ountservicemarketingstrategyofSZTelecom．First，theauthorwillelaboratetherelevantconceptsandtheoriesofservicesmarketing．Next，theauthorwillpresentthestatusquooftheKeyaccountservicesmarketingofSZTelecomandanalyzetheexistingproblemsinitsservicemarketingstrategies．Thentheauthorwillanalyzethemarketingenvir
4、onmentofSZTelecominmacroscopicandmicroscopicviews，thecharacteristicsofdemandandtrendsofKeyaccountintheservicecompetitiveenvironment，andmakeaSWOTanalysisonthemarketingofSZTelecomKeyaccount．FollowedbySZTelecomKeyaccounttargetmarketselectionandmarketpositioning，theauthorwillestablishthemarket．basedserv
5、icemarketingstrategyofSZTelecomkeyaccount．Finally,basedonservicetriangletheory,theauthoroptimizedthecombinationofstrategiesinservicesmarketingformexternalmarketing，internalmarketing，andinteractivemarketingaspects，proposedtheoperableimprovementmeasuresandtheimplementationofsafeguardsSOastopromotethef
6、urtherdevelopmentofcustomerrelationshipofSZTelecomanditsKeyaccountaswellasimprovingandoptimizingtheservicestrategyofSZTelecomKeyaccount．TheresearchconductedinthisPaperisaclassificationandsummaryandalsoanimprovementandoptimizationofthecurrentuseoftheIII。marketingofSZTelecom．The)rovementmeasuresservic
7、emarketingstrategiesOtletecomtieimprovement乙．itproposedhaveaguidingroleontheactualservicemarketing·Atthesametime．theideasandmethodsusedinthisresearchCanprovidereferencefortheKeyaccountservicemarketing
