喜之郎認(rèn)知之道與品牌擴(kuò)張（Lang along with the cognition of brand expansion）

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1、喜之郎認(rèn)知之道與品牌擴(kuò)張（Langalongwiththecognitionofbrandexpansion）Singleproductmarketshareof83%,foramassconsumergoodsbrand,whatdoesitmean?Amiraclethatishardtoreproduceandaninsurmountablebenchmark!99yearsCVSCnationalcityconsumersurveyshowedthatXizhilangjellymarketshareupto83%,morethansecondlea

2、dingbrandsof80%,istheonlylocalbrandshavea"first"absolutemarketshare.Thisisasingledata,enoughtomakestrongbrandstoryasthemarketwasonthedeskstudyandletapersonwouldstand.ItisverydifficulttofindsuchastrongbrandinthemarketmayChina:Areaoffocusonacorneroftheoriginalbrand,duetotheimplementa

3、tionofthenewbrandstrategy,inmanydomesticbrands(includingsomeforeignbrands)attack,quicklygobeyondindustrypredecessors,toppedathrone,tobecometheworld'slargestjellyproductionenterprises.Itssuccesshasledtoarevolutionarychangeintheindustry,frommustardtoawellknownindustry;Thissuccess,cou

4、pledwithitsterseadvertisinglanguage,makesthebrandsynonymouswiththeindustry;Itdevelopedanothersimilarbrand,inashortperiodoftimetobecometheindustry'sfirstlineofbrand,inthemarketcreatedamonopolyoftwoyuanmiracle,andthisbrandfissionmovementhasbeenunfoldingformanyyears.Thebrandmanagement

5、activitiesinGuangdongsince1996forthewholeadvertisingintotheagentstarted,hasentereditseighthyear,thebrandexpansionlineperformanceisverysuccessfulcontinues.Whenjellyorpudding?"ForconsumerstounderstandtheXizhilangjellybefore,asanewformofindustryinthedomesticmarketisstilllittle-known.U

6、nderstandtheXizhilangsuccess,wemustfirstunderstandthebasiccharacteristicsofjellyproductsanddevelopmentbackgroundinChinamarket.Jellyisasmallfoodmadeoffruitjuiceandseaweedextract.Theformeriscalled"Boudin(Pudding)"Westernfooddessert.Itlookslikeawatergem.Itisfullofpleasure.Exoticflavor

7、,lowvalue-added,lowtechnologycontent,highdegreeofhomogeneityisthebasicattributeofthistypeofproducts.Judgingfromtheoriginalmarketview,thenecessityandpossibilityofbrandbrandingofthislowconcernproductisnotbig.TheearliestproducerofjellyinChinawasin1985,andthepioneerwastheGreatWallfoodf

8、actoryinTianjin.TheShenzhe