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1、畢業(yè)設(shè)計(論文)外文文獻翻譯2012屆譯文一：零售企業(yè)自有品牌營銷組合策略分析譯文二：零售商開發(fā)和推廣自由品牌的問題和對策學(xué)生姓名學(xué)號系別專業(yè)班級指導(dǎo)教師完成日期2RetailenterprisebrandmarketingstrategyanalysisKangYongAbstractInrecentyears,alongwithourcountryopeningofretailindustry,theretailindustrycompetitionismoreintense,manyforeignbrandsofbeachChinaretailm
2、arket.Fromanotherpointofview,theforeignretailindustryownbrandproductsexperiencetoChina'sretailenterpriseshavereferencevalueValue,China'sretailenterprisestoadapttotheinternationaltrend,hasitsownbrand,inordertoenhancecompetitiveness.Keywords:retailenterprisesfreebrandportfoliostra
3、tegyfromtheeighteeneightiesnow,ownbrandhas100yearsofhistory,thewesternprivatebrandtheoryresearchandpracticalapplicationhasbecomemature.Inourcountry,thedevelopmentofprivatebrandhasjuststarted,onitsownbrandawarenessisstillintheelementarylevel,enterpriseslackofpracticalexperience.A
4、sthedomesticretailmarketfullyopen,facingtheimpactofforeignretailgiants,domesticscholarsputforwardbyestablishingitsownbrandofdomesticretailenterprisetoenhancethecompetitiveadvantage,thisstudyalsoaimstoChina'sretailindustrydevelopmentofprivatebrandstrategyputforwardthetheoreticalb
5、asisandbasicstrategy.ChinaretailenterprisebranddevelopmentstatusInrecentyears,largeretailenterprisesinChinasuchasbambooshootsafteraspringrain,developmentisswiftandviolent,markingChina'sretailenterpriseshaveenteredanewdevelopmentstage.China'sconsumergoodsmarketinastabledevelopmen
6、tofacceleratedgrowth;foreignretailenterprisestoenterandexpandsignificantlyfaster;nationalcultivationofsupportinglarge-scalecirculationenterprisedevelopmentpoliciesandmeasures,alsoenteredtheimplementationphase;regulateandpromotethedevelopmentofretailindustryrelatedlaws,15regulati
7、onsorworkintoChinasincethefoundingofthe"hottestperiod".ThesechangesforthedevelopmentofretailindustryinChinainthenewchangesofenvironmenttoprovideasolidfoundation,pushourlargeretailenterpriseshaveenteredanewstageofdevelopment.(a)theimplementationofthestrategyofprivatebrandfoundati
8、onRetailpromotionofstrategicposition.Alongwitht
