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1、萬(wàn)方數(shù)據(jù)ABSTRACTAlongwiththeincreasingcompetitioninglobalvalvemarket,manyworld一、坊defamousvalvemanufacturerstransferfactoriestoChina,India,似landorotherSoutheastAsianreglORS．ChinahasbeComethelargestvalvemanufacturingcountry．Asthenationaleconomicgrowth,thevalveindustryhasbeenrapidlydevelop
2、edandfacesfiercecompetitionandseverechallengesChina．YBLCompanymaintainsgooddevelopmentsincethedevelopmentintheChinesemarket．However’thevalvemanufacturingindustrybPAx)mefiercecompetitiveinChina,fortheentriesofmanyforeignvalvemanufacturersandtherapidgrowthofdomesticvalvemanufacturers．
3、Insuchacompetitivemarketenvironment,thevalveenterprisesaredifficulttodevelopandstabilizethemarketwithoutfollowingthemarketdevelopment,makingmarketingstrategyandstrategyinnovation．YBLcompaniesalsorecognizetheimportanceofmarketingstrategic，butitistheproblemforvalveenterpriseshowtoputt
4、heproductsintomarketquicklyandefficiently,howtoestablishgoodmarketingchannel?Inthisthesis．ItakeYBLChineseCompanyastheresearchobject．First,analyzesthemicroscopicallymanagementenvironment,industryenvironment,socialdemandenvironmentbasedonthetoolsofPESTandFive—Forces．Model．Second,disse
5、ctsthecompetenceofenterprise，andmakestheanalysisofSWOfFinally,drawsupthemarketingstrategyofYBLCompanybasedonthetoolofSTPcombiningwiththedomesticvalveindustrymarketconditions；givesavailableproposalbasedon4Eindustrialgoodsmarketingtheoryinordertoachievethecompanysalesstrategicobiectiy
6、esthatdoubledsalesinthefouryears．ThisstudyofYBLCompanymayhelpmanagementtounderstandofthecurrentpredicamentofmarketing，provideguidancetotaketherightmarketingstrategy．ItalsoprovidesreferencetodevelopmarketforYBLCompanyinChina．Atthesametime，thereisenlightenmentandreferenceforthemarketi
7、ngstrategyresearchofvalveindustryenterprise．KEYWORDS：Valveenterprise；Marketingstrategy；4ETheory萬(wàn)方數(shù)據(jù)目錄中文摘要?????????????????????????????iiiABSlRACT????????????????????????????????????．iv目錄????????????????????????????????????????一vl引言?????????????????????????????????????一71。1論文選題背景????
8、?????????????????一7
