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1、TheauthorProPosesthatonekindofmotivationmode15notenoughformanagingandeombination15neededafterthat.Basedontheagent’5behaviorregulationandthebusinessProcessoftheTBlifeinsuranceCo.Ltd，theauthorPutforwardtheflowdiagramof“theeonformityofmotivationmode，’anddemon
2、stratesthatit’5neeessaryandusefulforustomotivatetheagentaccordingtotheflowdiagram.AlongwiththesteadydeveloPmentofeconomieandtheincreasingineomelevelofresident，thelifeinsuraneeindustryhasaPPearedunli而tedmarketsPaceinChina.ToensurethemarketdeveloPedhealthily
3、，thecurrentagentmanagementsystemhastheneedofreformationandadjustment.TherewillbeamoreadvancedlifeinsuranceindustryinthenearfutUreinChina.Althoughthethesishasmanydeficieneiesandirnn幾aturity，butlhoPethatitcangiveyousomeenlightenmentandt瓦nking，andPromoteagent
4、smotivationmodedeveloPmentandimProvement.，theauthorresearehintotheneedsofmotivationKe3明ords:TBlifeinsuranceCo.Ltd.，lifeinsuranee，individualagent，n1OtlVatlon.目錄前言...............................................................................................
5、...……1第一章激勵(lì)概述及相關(guān)理論..........................................................……41.1激勵(lì)概述........................................................................……，......……41.1.1激勵(lì)的內(nèi)涵..........................................................................……
6、41.1.2激勵(lì)的類(lèi)型..........................................................................……51.2激勵(lì)相關(guān)理論.............................................................................……61.2.1內(nèi)容型激勵(lì)理論..................................................................…
7、…71.2.2過(guò)程型激勵(lì)理論..................................................................……91.2.3行為改造型激勵(lì)理論........................................................……111.2.4綜合型激勵(lì)理論..................................……，.......................……12第二章·TB壽險(xiǎn)公司簡(jiǎn)介及個(gè)人營(yíng)銷(xiāo)代理人激勵(lì)模
8、式現(xiàn)狀.....……152.1公司簡(jiǎn)介.......................................................................……，，....……巧2.1.1公司背景介紹....................................................................……巧2.1.2個(gè)人營(yíng)銷(xiāo)代理人渠道發(fā)展介紹.......
