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1、sPecialtrainingProcessareintroduced.Thirdly,aresearchhasbeendoneonthePresentsalaryandwelfarePolicies.ThefeasibilitystUdyofcommissionsystemreformhasbeenPreceded.Andmoreove幾PerformancevaluationdiscussesthecareerPathforthesuPeriorsalesProfessionals.Althoughmanyofthereformsarestil
2、lunderProcess,someProblemsstilloccur,theeasestudyofTPLifehascontributedvaluableoPinionsonthereform.ThesewillbenefittheProblem一solvingProcessinfuture.ByexaminingthemotivationsystemofTPLifeInsurance,thisessayfurtherconsidersthefollowingissues:howtobringthehiddenmotivationforagen
3、tsintoPlay;howtobalancetherelationshiPbetweenthequantityandqualityofagents,long一termandshort一termdeveloPment,sealeandefficieney;howtocreateahealthyviewoflifeinsuranceagentsfortheirfuturedeveloPment.ThesolutiontoalltheProblemsabovewillsimulateahigherhierarchicalmotivationtolife
4、insuranceagents.TheinsuraneeindustryinChinahasalreadymadeagreatProgress.However,it15stillattheinitialstage.ThemarketsystemneedstobePerfecteddaybyday.ThemotivationsystemneedstobecomPletedstePbysteP.Lawsandregulationshavetobechangedcontinuously.ThisPapercombinesthetheoriesandact
5、UalcasestogetheronstudyingthemotivationsysteminTPLife.ThehoPewillenabletoProvidesomereferencesforinsurancecomPanieswhichPlantoPromotethechange.Keywords:TPlifeinsuranee,lifeinsuraneeagent,PrinciPal一agent,motivationsystem目錄第一章緒論...................................................
6、...................................……1第一節(jié)研究背景與意義................................................................……1第二節(jié)研究的內(nèi)容、思路和方法................................................……2第二章相關(guān)理論..............................................................................……4第一節(jié)激勵理論..
7、................................……,.................................……4一、內(nèi)容型激勵理論....................................................................……4二、過程型激勵理論....................................................................……6三、行為改造型激勵理論...................................
8、.........................……7第二節(jié)委托一代理理論.......................